A passionate advocate for the power of words and their ability to create frictionless, engaging, and inclusive user experiences across digital platforms in the for-profit and nonprofit sectors. Proven aptitude in increasing website sessions and leads, growing social media following, and raising engagement with a user-centric mindset.
DriveTime
2021 —
My responsibilities include:
Drives and champions the strategic growth of the DriveTime brand, building, optimizing, and scaling the consistent presence and impact across all customer-facing communication channels.
Crafts compelling content, develops strategic plans and conducts thorough message testing to optimize the effectiveness of customer contact strategies.
Create wireframes, storyboards, user flows, low-fi prototypes, and site maps to communicate interaction and design ideas effectively
Creates wireframes, storyboards, user flows, and site maps to demonstrate project interaction and design impact across site and customer nurture
Collaborates closely with product and analytics teams, leveraging data insights to create robust communication plans for an unparalleled customer experience.
Increased session to lead by 7.34% and lead to application by 2.88%.
Maximized social media engagement rate by 401.7% to 3.2% overall.
Ability360
2019 — 2021
My responsibilities included:
Produced and administered all creative content to engage the Ability360 and LivAbility magazine audience.
Nurtured collaborative alliances for Ability360 through multi-dimensional advertising, cross-promotions, feature stories, and sponsored content to attain community outreach.
Maximized YouTube following by 50% and Instagram by over 600%.
Gonzaga University – 2017 | M.A. Sport & Athletic Administration |
Arizona State University – 2014 | B.A. Journalism & Mass Communication |
UX writing |
Email campaigns |
Text campaigns |