Kasey Kaler

UX writer, content strategist, and copywriter with a user-centric mindset

A passionate advocate for the power of words and their ability to create frictionless, engaging, and inclusive user experiences across digital platforms in the for-profit and nonprofit sectors. Proven aptitude in increasing website sessions and leads, growing social media following, and raising engagement with a user-centric mindset. 

Communications & Messaging Strategist, UX

DriveTime

2021 —

My responsibilities include:

• Drives and champions the strategic growth of the DriveTime brand, building, optimizing, and scaling the consistent presence and impact across all customer-facing communication channels.

• Crafts compelling content, develops strategic plans and conducts thorough message testing to optimize the effectiveness of customer contact strategies.

• Create wireframes, storyboards, user flows, low-fi prototypes, and site maps to communicate interaction and design ideas effectively

• Creates wireframes, storyboards, user flows, and site maps to demonstrate project interaction and design impact across site and customer nurture

• Collaborates closely with product and analytics teams, leveraging data insights to create robust communication plans for an unparalleled customer experience.

  • Increased session to lead by 7.34% and lead to application by 2.88%.

  • Maximized social media engagement rate by 401.7% to 3.2% overall.

Communications / Editor

Ability360

2019 — 2021

My responsibilities included:

• Produced and administered all creative content to engage the Ability360 and LivAbility magazine audience. 

• Nurtured collaborative alliances for Ability360 through multi-dimensional advertising, cross-promotions, feature stories, and sponsored content to attain community outreach.

  • Maximized YouTube following by 50% and Instagram by over 600%.